Friday, February 18, 2011

Sula Wine Festival - Amazing Marketing Product

And this year after last minute decision finally decided to go for Sula Fest which is a verrry big event for every mumbaite after Goa new year party.

Generally happening 1st weekend of February Sula Vineyard owners decide to throw open the gates and throw a huge party for 1 full day under burning sun and then later almost chilled night.

When I entered the gates showing the passes, saw hot chics, some wannabe, chics in salwar and I go wow this is going to be good.then the sun hits me which would have being good 35 degrees around 1 pm, I go searching for the wine bar which was at 2 places in the open air. There was everything which Sula Vineyard produce, when I ask for one they put out a plastic glass and pour the wine in it. I mean some of the wine creators must have turned in their graves looking at people enjoying wine in plastic glasses but I became part of the crowd and I was here to drink wine, also what I conclude here is that Sula does touch is year end sales figure during the festival. The wine was served at Rs. 100 to Rs. 150 per half a plastic glass.

There was food which were good Pav Bhaji, Kheema Pav, Burgers, Pastas (which were on fire for most of the day), Chinese, Indian, Shwarma and Amore Gelatos all priced from Rs. 100 to Rs. 200 which again I think it is OK.

They had grape stomping which they charged Rs. 450 per person and you had to stand under the sun and just stomp the grapes, I mean what fun! duh!

Finally some good soul decided we sit in an enclosed area where we can sit and talk and not be afraid to get burned by the sun. And then we are at the wine tasting lounge which serves you wine and dishes which compliment it. We had Sula Brut a sparling wine and Rose Blush Zinfandal (i hope i spelled it right) where plastic glass was provided.

They had a chocolate and wine tasting for Rs. 75 where one gets 2 glasses (small quantity) of wine with Cadbury Bournville which was melting away. Yes the experience was good but it did not achieve anything what Sula/Cadbury wanted the customer to say as the person behind the counter did not know the significance of drinking wine with chocolate. Ohh here we also found that people have just come to drink and do not know how to pronounce wine Chenin Blanc was pronounced as Sanin....Sanin what the fuck is Sanin.

Ohh yes, there were flea market where people bought hats, wigs, shirts, etc etc

Then, Pentagram gave it super energy performance and Midival Punditz gave super performance, by 10:30 pm people started to leave to avoid traffic and we did avoid traffic.

It was an good experience but I found it to be a bit too much where they are not promoting the wine here.
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